Privacy Statement

We, at Apptitude, respect your right to privacy and want you to understand how we collect, use, and share information about you. This Privacy Policy covers our data processing practices and describes your data privacy rights under the Philippine Data Privacy Act of 2012.

This Privacy Policy applies when you visit or use Apptitude’s website, mobile applications, Application Programming Interfaces (API) or related services (the “Services”). By using the Services, you agree to the terms of this Privacy Policy.

Data We Collect From You

We collect certain data from you directly, like information you enter yourself, data about your participation and progress in the courses you take, and data from third-party platforms that you connect with Apptitude. We also collect some data automatically, like information about your device and what parts of our Services you interact with or spend time using.

Data You Provide Us

We may collect your personal information depending on how you use the Services. When you create an account and use the Services, including through a third-party platform, we collect any information you directly provide including the following:
  1. Account Data: in order to use certain features of the Services, you need to create a user account. When you create or update your account, we collect and store the data you provide such as your email address, password, gender, and date of birth, and assign you a unique identifying number.
  2. Profile Data: You may choose to provide your profile information which may be viewable by others.
  3. Shared Content: Parts of the Services let you interact with other users or share content publicly, including by posting on a course page, asking or answering questions, sending messages to students or instructors, or posting photos or other work you upload. Such shared content may be publicly viewable by others depending on where it is posted.
  4. Courseware Data: When you enroll in and take courses, we collect certain data including when you start or finish watching a video, when you’re done reading a document, examination information – including but not limited to your score, number of retakes if any, date when you start and complete a course; your exchanges with instructors, teaching assistants, and other students; and answers to questions, and other items submitted to satisfy course requirements.
  5. Payment Data: If you make purchases, we collect certain data about your purchase which may be necessary to process your order. When you link a payment account for receivables, we collect and use certain information, including your payment account email address, account ID, physical address, or other data necessary for us to send payments to your account. For security, Apptitude does not collect or store sensitive bank account information. The collection, use, and disclosure of your payment and billing data is subject to the privacy policy and other terms of your payment account provider.
  6. Data About Your Accounts on Other Services: We may obtain certain information through your social media or other online accounts if they are connected to your Apptitude account. The information we receive depends on what information you via your privacy settings or the platform or service decide to give us. If you access or use our Services through a third-party platform or service, or click on any third-party links, the collection, use, and sharing of your data will also be subject to the privacy policies and other agreements of that third party.
  7. Promotion and Surveys: We may invite you to complete a survey or participate in a promotion, either through the Services or a third-party platform. If you participate, we will collect and store the data you provide as part of participating, such as your name, email address, date of birth, or phone number. That data is subject to this Privacy Policy unless otherwise stated in the official rules of the promotion or in another privacy policy. The data collected will be used to administer the promotion or survey, including for notifying winners and distributing rewards. To receive a reward, you may be required to allow us to post some of your information publicly (like on a winner’s page). Where we use a third-party platform to administer a survey or promotion, the third party’s privacy policy will apply.
  8. Communications and Support: If you contact us for support or to report a problem or concern regardless of whether you have created an account, we collect and store your contact information, messages, and other data about you like your name, email address, location, operating system, internet protocol address, and any other data you provide or that we collect through automated means. We use this data to respond to you and research your question or concern, in accordance with this Privacy Policy.

Data We Collect Through Automated Means

When you access the Services, we collect certain data by automated means including the following:

  1. System Data: Technical data about your computer or device, like your internet protocol address, device type, operating system type and version, unique device identifiers, browser, browser language, domain and other systems data, and platform types (“System Data”).
  2. Usage Data: Usage statistics about your interactions with the Services, including courses accessed, time spent on pages or the Service, pages visited, features used, your search queries, click data, date and time, and other data regarding your use of the Services (“Usage Data”).
  3. Approximate Geographic Data: An approximate geographic location, including information like country, city, and geographic coordinates, calculated based on your internet protocol address.

How We Get Data About You

We use tools like cookies, web beacons, analytical services, and advertising providers to gather the data listed above. Some of these tools offer you the ability to opt out of data collection.

Cookies and Data Collection Tools

Apptitude and service providers acting on our behalf, like Google Analytics and third party advertisers, use server log files and automated data collection tools like cookies, tags, scripts, customized links, device or browser fingerprints, and web beacons when you access and use the Services. These tools automatically track and collect certain System Data and Usage Data when you use the Services. In some cases we tie data gathered through those tools to other data that we collect in this Privacy Policy. We use cookies, which are small files that websites send to your devices to uniquely identify your browser or device or to store data in your browser, for things like analyzing your use of the Services, personalizing your experience, making it easier to log in to the Services, and recognizing you when you return. We use web beacons, which are small objects that allow us to measure the actions of visitors and users of the Services, for things like identifying whether a page was visited, identifying whether an email was opened, and things like identifying whether a page was visited, identifying whether an email was opened, and advertising more efficiently by excluding current users from certain promotional messages or identifying the source of a new mobile app download.


We use third-party browser and mobile analytics services like Google Analytics, Hotjar, and Intercom on the Services. These services use tools to help us analyze your use of the Services, including information like the third-party website you arrive from, how often you visit, events within the Services, usage and performance data, and where the application was downloaded from. We use this data to improve the Services, better understand how the Services perform on different devices, and provide information that may be of interest to you.

Online Advertising

We use third-party advertising services and other ad networks and ad servers to deliver advertising about our Services on other websites and applications you use. The ads may be based on things we know about you, like your Usage Data and System Data, and things that these ad service providers know about you based on their tracking data. The ads can be based on your recent activity or activity over time and across other sites and services, and may be tailored to your interests. Depending on the types of advertising services we use, they may place cookies or other tracking technologies on your computer, phone, or other device to collect data about your use of our Services, and may access those tracking technologies in order to serve these tailored advertisements to you. To help deliver tailored advertising, we may provide these service providers with a hashed, anonymized version of your email address (in a non-human-readable form) and content that you share publicly on the Services.

What We Use Your Data For

We use your data to do things such as provide our Services, communicate with you, troubleshoot issues, secure against fraud and abuse, improve and update our Services, analyze how people use our services, serve personalized advertising, and as required by law or necessary for safety and integrity.

Who We Share Your Data With

We share certain data about you with instructors, other students, companies performing services for us, our business partners, analytics and data enrichment providers, your social media providers, companies helping us run promotions and surveys, and advertising companies who help us promote our Services. We may also share your data as needed for security, legal compliance, or as part of a corporate restructuring. Lastly, we can share data in other ways if it is aggregated or de-identified or if we get your consent.

Data Security

We use appropriate security based on the type and sensitivity of data being stored. As with any internet-enabled system, there is always a risk of unauthorized access, so it’s important to protect your password and to contact us if you suspect any unauthorized access to your account. Apptitude takes appropriate security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal data that we collect and store. These measures vary based on the type and sensitivity of the data. Unfortunately, however, no system can be 100% secured, so we cannot guarantee that communications between you and Apptitude, the Services, or any information provided to us in connection with the data we collect through the Services will be free from unauthorized access by third parties. Your password is an important part of our security system, and it is your responsibility to protect it. You should not share your password with any third party, and if you believe your password or account has been compromised, you should change it immediately and contact us with any concerns.

Your Data Privacy Rights

You have certain rights around the use of your data, including the ability to opt out of promotional emails, cookies, and collection of your data by certain analytics providers. You can update or terminate your account from within our Services, and can also contact us for individual rights requests about your personal data. Parents who believe we’ve unintentionally collected personal data about their underage child should contact us for help deleting that information.

Contact Us

If you have any questions, concerns, or disputes regarding our Privacy Policy, please feel free to contact our Data Protection Officer at